House of Joie offers a range of handmade jewellery and art, which is aimed at women of all ages. House of Joie distributes these products to local businesses as well as selling their products at markets around the Sunshine Coast region.
This logo evokes a sense of elegance and sophistication whilst maintaining a natural and handcrafted feel to the brand. The logotype uses a watercolour texture that reflects the coastal landscapes around the Sunshine Coast, which is the main inspiration for the style of House of Joie jewellery. The texture also gives the impression of a unique handcrafted item.
Illustrator | InDesign | Photoshop | Hand Drawing